Category: Content Marketing

AI is now now used to produce content for blogs and websites. So, how can content creators deliver content that is better than AI? While AI tools such as Chat GPT, Grok.com…

[Updated 22nd June 2024] They say that ‘content is king’. In the past that meant producing Search Engine Optimized blog posts with the right ‘key words’, to, hopefully, rank well in Google….

Finding great images for your blog can be challenging and using free images for blog posts is an attractive option for bloggers of all levels. You could use your own photos, and…

If you have ever wondered about when to use brand storytelling vs content marketing you will find that this blog post clarifies the role of each. Brand storytelling and content marketing are…

The key to blogging success is consistency. But coming up with 50 – 100 content ideas for your blog posts every year is not as easy as you might think. So bloggers…

This is the second part of my two part blog post about storytelling in content marketing. This post covers the use of storytelling in copywriting and part 1 covers storytelling in blogging….

Introduction The use of storytelling in blogging and marketing is nothing new. But many people find that it is a difficult technique to learn. The skills of the best storytellers in the…

Introduction An attention grabbing headline is the linchpin of your blog post. There is no doubt that the headline is the most important part of your blog post. This means that bloggers…

Power blogging techniques are strategies that can help you create high-quality blog posts that attract readers, build authority, and achieve your blogging goals. Despite the massive changes in the internet over the…